Thursday, March 28, 2013

Show me the ROI and not the Conversion Rate. Thank You

In the last few years somehow the metric ?conversion rate? seems to have taken the place of metrics like profit and ROI for many CRO consultants/agencies. That is why every second CRO agency boasts of improving the conversion rate of their clients by not less than 2?digits and at the same time shies away about its impact on the business?bottom line.?

conversion-rate-promotion

?Sounds?familiar?

Now the problem with this type of promotion is that we don?t know how this 280% increase in conversion rate impacted the net profit and ROI of the business. Did they spend 280% more to get this conversion? Did they decrease the traffic to the website to achieve this level of conversion rate? Did they increase the conversion rate of the conversions which don?t really impact the business bottomline? Is the conversion rate they are talking about goal conversion rate or ecommerce conversion rate? How was this conversion rate calculated? Did they use visits or visitors in their calculations? ?Is it in aggregate form or segmented??When was this conversion rate calculated? Was that the peak season? Does this improvement really mean anything?

With so many questions, it is hard to gauge the effectiveness of the service provider who is selling the conversion rate metric to promote his/her business. ?If a 280% improvement in conversion rate was such a big deal, it would have made any business owner a?multi-millionaire overnight.?

What good is ?conversion rate?, if it is not tied to, and reported with, business bottom line impacting metrics like revenue, profit and cost. There is always a possibility that an increase in the conversion rate actually resulted in an?only marginal increase in sales or even a decline in gross profit. How do we know as an outsider or as a client? It reminds me of the old days when SEO agencies boasted of search engine rankings they acquired for their clients like they really mattered.

I would like to see more marketers talking about improving the sales and the ROI of their clients.

Sales improved by 50%???..ROI improved by 10%

I would like to see experiments/tests being carried out with the focus to improve sales and ROI and not the conversion rate.

Now it is your turn. How much does ?conversion rate? alone impact your business decisions? What do you think about the service providers who boast of improving the conversion rate of their clients by 3 digits but don?t talk about how it impacted the business bottom line?

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Source: http://www.webanalyticsworld.net/2013/03/show-me-the-roi-and-not-the-conversion-rate-thank-you.html

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BlackBerry turns surprise profit in Q4 despite missing revenue estimates

By Martyn Herman LONDON, March 28 (Reuters) - Whether by design, necessity, self-interest or because of all three, nurturing youngsters has become fashionable for England's elite with no expense spared in the hunt for the new Wayne Rooney or Steven Gerrard. The length and breadth of the country, scouts from top clubs are hoovering up promising footballers barely old enough to tie their bootlaces in a bid to unearth the 30 million pounds ($45.40 million) treasures of the future. ...

Source: http://news.yahoo.com/blackberry-turns-surprise-profit-q4-despite-missing-revenue-111653904.html

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The Engadget Mobile Podcast, live at 12AM ET!

The Engadget Mobile Podcast, live at 12AM ET!

It's another late-night podcast, but let's face it -- those are often the most fun to do, right? As crazy as we may seem for discussing this week's news in the still of the night, it's not quite as crazy as the performance we saw from T-Mobile CEO John Legere, whose mouth on the stage almost made even Myriam blush (this may be a slight exaggeration). As you can imagine, we'll be putting a lot of focus on the items discussed during that event, so tune in as Myriam and Brad let loose on the mic after hours.

March 28, 2013 12:00 AM EDT

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Source: http://www.engadget.com/2013/03/27/engadget-mobile-podcast/

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What you missed from ?The Ultimate Fighter?

It was a fight-packed episode of "The Ultimate Fighter" as Tuesday night's episode had two fights and visits from two different champs.

Ronda Rousey stops by -- Kelvin won his first match, so he was rewarded with a visit with UFC women's bantamweight champion Ronda Rousey. It wasn't just for show, either, as Rousey showed Team Sonnen several judo techniques. She also pumped them up with some of her favorite "Momisms," including the choice line, "No one has the right to beat you."

Collin Hart (Team Jones) vs. Kelvin Gastellum (Team Sonnen)

Gastellum said in his pre-fight interviews that no one respects his boxing. Uh, they will now. Gastellum struck Hart quickly with a left hook that sent him down to the ground. Hart hit his head on the canvas, rolled over, and took a few more punches before the fight was stopped. It was a vicious, vicious knockout.

Mike Tyson! Oh, hey, no big deal. Mike Tyson showed up at the training center. He stopped in the locker rooms to say hello to the fighters.

Dylan Andrews (Team Jones) vs. Luke Barnatt (Team Sonnen)

A fight for the Queen as Australian Andrews takes on Brit Barnatt. Andrews got the takedown early in the first round, and Barnatt had no answer on the ground for much of the round. Andrews tried for a few chokes, but was unsuccessful.

Barnatt did a much better job in the second, creating offense from the bottom. This led to a third round, where Andrews took over. He knocked a clearly tired Barnatt around until he finally knocked him out in the third round.

Everyone was impressed with how Andrews fought through the third round, including the man signing the checks.

"I'm blown away and impressed with Dylan. That's how it's done here." ? Dana White

The next two quarterfinals are next week, and they'll have a tough act to follow.

College basketball video from Yahoo! Sports:

Other popular content on Yahoo! Sports:
? Pat Forde: Breaking down the Sweet 16
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? David Shaw building Stanford into a perennial power
? Undefeated Gennady Golovkin could become boxing's next big thing

Source: http://sports.yahoo.com/blogs/mma-cagewriter/missed-ultimate-fighter-125847222--mma.html

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How does innovation take hold in a community? Math modeling can provide clues

Mar. 27, 2013 ? Mathematical models can be used to study the spread of technological innovations among individuals connected to each other by a network of peer-to-peer influences, such as in a physical community or neighborhood. One such model was introduced in a paper published yesterday in the SIAM Journal on Applied Dynamical Systems.

Authors N. J. McCullen, A. M. Rucklidge, C. S. E. Bale, T. J. Foxon, and W. F. Gale focus on one main application: The adoption of energy-efficient technologies in a population, and consequently, a means to control energy consumption. By using a network model for adoption of energy technologies and behaviors, the model helps evaluate the potential for using networks in a physical community to shape energy policy.

The decision or motivation to adopt an energy-efficient technology is based on several factors, such as individual preferences, adoption by the individual's social circle, and current societal trends. Since innovation is often not directly visible to peers in a network, social interaction -- which communicates the benefits of an innovation -- plays an important role. Even though the properties of interpersonal networks are not accurately known and tend to change, mathematical models can provide insights into how certain triggers can affect a population's likelihood of embracing new technologies. The influence of social networks on behavior is well recognized in the literature outside of the energy policy domain: network intervention can be seen to accelerate behavior change.

"Our model builds on previous threshold diffusion models by incorporating sociologically realistic factors, yet remains simple enough for mathematical insights to be developed," says author Alastair Rucklidge. "For some classes of networks, we are able to quantify what strength of social network influence is necessary for a technology to be adopted across the network."

The model consists of a system of individuals (or households) who are represented as nodes in a network. The interactions that link these individuals -- represented by the edges of the network -- can determine probability or strength of social connections. In the paper, all influences are taken to be symmetric and of equal weight. Each node is assigned a current state, indicating whether or not the individual has adopted the innovation. The model equations describe the evolution of these states over time.

Households or individuals are modeled as decision makers connected by the network, for whom the uptake of technologies is influenced by two factors: the perceived usefulness (or utility) of the innovation to the individual, including subjective judgments, as well as barriers to adoption, such as cost. The total perceived utility is derived from a combination of personal and social benefits. Personal benefit is the perceived intrinsic benefit for the individual from the product. Social benefit depends on both the influence from an individual's peer group and influence from society, which could be triggered by the need to fit in. The individual adopts the innovation when the total perceived utility outweighs the barriers to adoption.

When the effect of each individual node is analyzed along with its influence over the entire network, the expected level of adoption is seen to depend on the number of initial adopters and the structure and properties of the network. Two factors in particular emerge as important to successful spread of the innovation: The number of connections of nodes with their neighbors, and the presence of a high degree of common connections in the network.

This study makes it possible to assess the variables that can increase the chances for success of an innovation in the real world. From a marketing standpoint, strategies could be designed to enhance the perceived utility of a product or item to consumers by modifying one or more of these factors. By varying different parameters, a government could help figure out the effect of different intervention strategies to expedite uptake of energy-efficient products, thus helping shape energy policy.

"We can use this model to explore interventions that a local authority could take to increase adoption of energy-efficiency technologies in the domestic sector, for example by running recommend-a-friend schemes, or giving money-off vouchers," author Catherine Bale explains. "The model enables us to assess the likely success of various schemes that harness both the householders' trust in local authorities and peer influence in the adoption process. At a time when local authorities are extremely resource-constrained, tools to identify the interventions that will provide the biggest impact in terms of reducing household energy bills and carbon emissions could be of immense value to cities, councils and communities."

One of the motivations behind the study -- modeling the effect of social networks in the adoption of energy technologies -- was to help reduce energy consumption by cities, which utilize over two-thirds of the world's energy, releasing more than 70% of global CO2 emissions. Local authorities can indirectly influence the provision and use of energy in urban areas, and hence help residents and businesses reduce energy demand through the services they deliver. "Decision-making tools are needed to support local authorities in achieving their potential contribution to national and international energy and climate change targets," says author William Gale.

Higher quantities of social data can help in making more accurate observations through such models. As author Nick McCullen notes,"To further refine these types of models, and make the results reliable enough to be used to guide the decisions of policy-makers, we need high quality data. Particularly, data on the social interactions between individuals communicating about energy innovations is needed, as well as the balance of factors affecting their decision to adopt."

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The above story is reprinted from materials provided by Society for Industrial and Applied Mathematics.

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Journal Reference:

  1. N. J. McCullen, A. M. Rucklidge, C. S. E. Bale, T. J. Foxon, W. F. Gale. Multiparameter Models of Innovation Diffusion on Complex Networks. SIAM Journal on Applied Dynamical Systems, 2013; 12 (1): 515 DOI: 10.1137/120885371

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/hugYw5OyB2M/130327163559.htm

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Wednesday, March 27, 2013

A long road back to No. 1 for Tiger Woods

Tiger Woods reacts as he sinks a putt for birdie on the 12th green during the final round of the Arnold Palmer Invitational golf tournament in Orlando, Fla., Monday, March 25, 2013. (AP Photo/Phelan M. Ebenhack)

Tiger Woods reacts as he sinks a putt for birdie on the 12th green during the final round of the Arnold Palmer Invitational golf tournament in Orlando, Fla., Monday, March 25, 2013. (AP Photo/Phelan M. Ebenhack)

Tiger Woods holds the championship trophy after winning the Arnold Palmer Invitational golf tournament in Orlando, Fla., Monday, March 25, 2013. Woods finished 13-under-par. (AP Photo/Phelan M. Ebenhack)

Tiger Woods, left, and Arnold Palmer share a laugh during the trophy presentation after Woods won the Arnold Palmer Invitational golf tournament in Orlando, Fla., Monday, March 25, 2013. (AP Photo/Phelan M. Ebenhack)

Tiger Woods waves to fans as he walks off the 18th hole after winning the Arnold Palmer Invitational golf tournament, Monday, March 25, 2013, in Orlando, Fla. (AP Photo/John Raoux)

Tiger Woods waves to fans after winning the Arnold Palmer Invitational golf tournament, Monday, March 25, 2013, in Orlando, Fla. (AP Photo/John Raoux)

(AP) ? Tiger Woods never questioned his ability, only his health.

Woods returned to No. 1 in the world by winning the Arnold Palmer Invitational, not surprising except if you consider where he was a little more than a year ago. He had not won a PGA Tour in some 2? years. He missed most of the summer and two majors in 2011 because of injuries to his left leg and Achilles tendon. He walked off the course at Doral a year ago because of tightness in the same tendon. It wasn't until June that he felt good enough to hit balls on the range after a round.

Instead of a limp, he now has a swagger.

After making three straight bogeys to end his second round at Bay Hill, he stayed on the range for close to an hour. When someone noticed his caddie walking away, Joe LaCava replied, "Going to get another bucket."

Woods was at full strength in the Arnold Palmer Invitational, and he looked as good as ever.

Maybe better.

Woods never let anyone get closer than two shots in the final round Monday, and when they did, he always had an answer.

Rickie Fowler drained a 40-foot birdie putt on the 12th hole at Bay Hill to get within two shots, and Woods followed with a birdie putt from 25 feet, sweeping the putter into the air with his left arm and marching to the cup as it dropped.

Even after Fowler bowed out with a 7-iron that came up short and into the water ? and another shot in the water that led to triple bogey ? on the par-5 16th hole, Justin Rose was still in the picture only two shots behind. From a fairway bunker, Woods hit 8-iron from 178 yards to the middle of the green for a two-putt birdie.

And that was that.

Woods played it safe from the rough on the final hole and made bogey for a 2-under 70, giving him a two-shot win over Rose. He tied a PGA Tour record that had not been touched in 48 years. This was his eighth win in the Arnold Palmer Invitational in 16 appearances. Sam Snead won the Greater Greensboro Open eight times from 1938 to 1965.

"If I get healthy, I know I can play this game at a high level," Woods said. "I know I can be where I'm contending in every event, contending in major championships and being consistent day in and day out ? if I got healthy. That was the first step in the process. Once I got there, then my game turned."

It turned the corner on two wheels.

Dating to that win at Bay Hill last year ? the first for Woods on the PGA Tour since September 2009 ? he has won six of his last 20 starts.

Is he back?

Woods never liked that question, perhaps because he's never sure how far he's going. And in his mind, golf is a game in which a player never arrives.

"I'm getting there," Woods said. "I'm very pleased that some of the shots that I struggled with last year are now strengths. One of the things that we need to continue to work on is getting it more refined. Because my good ones are really good. Just making sure the bad ones aren't that bad ? whether it's a driver, 3-wood, long iron, wedge ? whatever it is, that I'm missing the ball in the correct spots. That's getting way better."

Perhaps the best measure of whether he's back is that no one else is in front of him.

Woods last was atop the world ranking in the final week of October 2010, a span of 125 weeks that represented his longest spell out of the top spot. He replaced Rory McIlroy, who has a chance to get back the No. 1 ranking this week at the Houston Open.

"It's a byproduct of hard work, patience and getting back to winning golf tournaments," Woods said.

The next step is winning majors. His next stop is Augusta National.

Woods has gone five years without winning a major, and eight years since he last won a green jacket at the Masters. He is trending in that direction with his three wins, and perhaps more significantly, with wins in his last two starts.

It had been 3? years since Woods last won consecutive tournaments he played, the Buick Open and Bridgestone Invitational in August 2009. The last time he won consecutive starts before April was in 2001, and he won the Masters to complete his sweep of the majors.

Asked the last time he felt this good about his game going into the Masters, Woods replied, "It's been a few years."

"I'm really excited about the rest of this year," he said.

Woods fell as low as No. 58 in the world as he coped with the collapse of his marriage, a loss of sponsors and injuries to his left leg. One week after he announced he was dating Olympic ski champion Lindsey Vonn, Woods returned to the top of golf.

"Number 1 !!!!!!!!!!!!!" Vonn tweeted moments after his win.

Asked if there was any correlation to him winning right after going public with his relationship, Woods smiled and said, "You're reading way too much into this."

Like so many other victories, this one was never really close.

Fowler pulled to within two shots with a 25-foot birdie putt on the 14th hole, but after he and Woods made bogey on the 15th, Fowler went at the flag on the par-5 16th and came up a few yards short and into the water.

"I was swinging it well. I made a few putts, and trying to put a little pressure on them, let them know I was there," Fowler said. "Just would like to have that 7-iron back on 16. Just kind of a touch heavy."

Rose, who played the first two rounds with Woods, closed with a 70 to finish alone in second.

"He plays every shot like he plays them on Sunday," Rose said. "His intensity is the same on Thursday often as it is on Sunday, and that makes Sunday a lot less different for him. He plays in that kind of atmosphere far more regularly than a lot of guys do, and it's an adjustment for most of us. It's a known for him."

It was only fitting that Woods raised his putter to salute the fans as he walked off the 18th green. The club was like a magic wand this week. He dwarfed the field in putting statistics, and this might have been the most absurd of all ? Woods was 19 of 28 in putts between 7 feet and 20 feet.

Players might be lining up to force Steve Stricker into full retirement for the putting tip he gave Woods at Doral.

"The three events that I've won, I've putted well," Woods said. "Stricks helped me out there at Doral and got me into position where I felt like I was now putting like I did at Torrey."

The trick now is whether he can carry that to Augusta National in two weeks.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2013-03-26-GLF-Bay-Hill/id-005bfd37030444188b4496e05fc4a0a4

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How An Unlikely Drug Helps Some Children Consumed By Fear

George McCann has been diagnosed with a subtype of bipolar disorder called the "fear of harm" profile, and finds that a prescribed dose of ketamine every few days alleviates his symptoms.

Michael Rubenstein for NPR

George McCann has been diagnosed with a subtype of bipolar disorder called the "fear of harm" profile, and finds that a prescribed dose of ketamine every few days alleviates his symptoms.

Michael Rubenstein for NPR

As far back as he can remember, George McCann lived in fear. When he was asleep he would have horrific nightmares filled with violent images. When he was awake, he often felt threatened by people, including members of his own family. And when he felt threatened, he would become aggressive, even violent.

George spent his childhood certain that something very bad was going to happen. And when he was 12, it did. His unrelenting fears led to a violent outburst at school. And George landed in a psychiatric hospital.

It was a frightening place for a fearful kid. When staff members tried to restrain him during a confrontation, he fought as if his life were at stake. George was big and strong for his age. But it was no contest.

"I was strapped down at the ankles, across the chest and at my wrists," he says. "And they put me into the room with padded walls, you know. I remember screaming and screaming and screaming."

Today, George is 22 and back at home with his parents, two younger siblings and a dog named Tressel. They live in a small, single-story house within commuting distance of Manhattan.

When George answers the door, it's clear he's grown into a big, sturdy guy. He wears rimless glasses and slightly rumpled clothes. His handshake is surprisingly gentle.

George's passion is movies, which he reviews on his blog. He has even written a couple of scripts. One is a Western. "It's about redemption and whether people can find it or not," he says.

Sitting on the living room couch with his mother, Cydney McCann, George explains how his own redemption came in the form of an inquisitive psychiatrist and the experimental use of a drug called ketamine.

George's struggles with fear and rage started before he could talk. His mother realized early on that her son was nothing like his cousin the same age.

Courtesy of Cydney McCann

George McCann at age 5.

Courtesy of Cydney McCann

"I remember when they turned 3 my sister-in-law saying to me, 'Oh, isn't 3 great? They're so cooperative,' she says. "And I remember saying, 'No, not here.' "

George's tantrums were extreme. A simple "no" could touch off hours of screaming and biting and kicking, Cydney says. Her son's anxieties were also extreme.

"By the time he went into kindergarten, he was so nervous about everything," she says. "He would be afraid to get on the bus. He was afraid of the bus driver. He was afraid of the school. He couldn't go to people's houses. He couldn't have a play date."

At home, his tantrums grew into rages, Cydney says. Then, once the episode was over, her son would apologize and feel intense shame and guilt. She realized just how desperate he had become one day when he was 5.

"I found him in his room, and he had tried to hang himself by the curtain rod," she says. "He took a scarf and tied it on the curtain rod and had tied it around his neck and tried to hang himself."

Cydney began taking her son to psychologists and psychiatrists. They told her he had obsessive compulsive disorder and ADHD. Eventually, during his stay in the psychiatric hospital at age 12, he was diagnosed with bipolar disorder.

All the diagnoses came with drugs: Zoloft, Paxil, Ritalin. "I remember a lot of pills with different colors," George says. But they didn't make him much better. And some made him worse.

Cydney McCann remembers trying to maintain some semblance of normalcy by having the whole family, including George, sit down together for dinner. But something always happened, she says. "Either he would fly off in a rage and leave the table, or one of the other kids would get upset and get scared and leave the table, or get mad and leave the table. We literally never completed a meal."

By the time George was a teenager, he'd become the patient of Demitri Papolos, a psychiatrist who was studying kids with similar problems. Papolos is director of research at the Juvenile Bipolar Research Foundation and a researcher at the Albert Einstein College of Medicine. He's also the author of The Bipolar Child.

Papolos believes children like George have a subtype of bipolar disorder that he calls the "fear of harm" profile.

That's a controversial idea. The mental health world is debating which children should even be called bipolar. And there's no consensus on what to call kids like George McCann. But Papolos says studies suggest there are hundreds of thousands of them ? though many have milder symptoms than George.

McCann is passionate about movies, and is working on a script about redemption. He lives in Hawthorne, N.Y., with his parents, two younger siblings and a dog named Tressel.

Michael Rubenstein for NPR

There are several core characteristics of these children, Papolos says. One is a variety of sleep disturbances including frequent and terrifying nightmares. "They're all about pursuit or abandonment," he says. "Some animal chasing them. A shark biting into their leg, and they feel the blood and the pain."

George McCann had a lot of dreams like that, including one in which his father survived a terrible car accident only to be shot dead.

Another characteristic of kids like George, Papolos says, is an extreme reaction when anyone tries to control their behavior. "They may very well be very aggressive, particularly at home and particularly where there's any limit-setting, because limit-setting is experienced as a threat to them," he says. "They're functioning on a very primitive fight-or-flight level."

When these kids do become violent, it's not premeditated, Papolos says. They're not potential mass killers. They're responding the way an animal might, defending its territory.

That certainly described George as a child, says Cydney McCann. "The reaction would be like an instantaneous thing," she says. George describes his response as "zero to 100 in a millisecond."

But after such an episode is over, these children can be sweet and loving, Papolos says.

There's one more characteristic of the "fear of harm" profile that's not about behavior at all. These children overheat easily, Papolos says, especially at night.

Once again, George McCann fits the profile. He says he often put an ice pack on his head to help him get to sleep.

After studies showed that these children seemed to be a distinct group, Papolos began wondering whether there might be a better way to treat them. He knew the usual drugs for depression and anxiety and mania weren't enough. So he began looking for a medicine that could reduce fear and simultaneously lower body temperature.

"And lo and behold there were animal studies showing that ketamine did just that," he says.

Ketamine is approved as an anesthetic. It's also a club drug that can cause out-of-body experiences. And research in the past few years shows that ketamine can lift severe depression, often in a matter of minutes.

Papolos thought it just might help the fearful children he was studying. He had a particular child in mind: a 7-year-old girl who had severe nightmares, night terrors, separation anxiety and psychotic symptoms. And, by chance, this little girl was scheduled for a dental procedure that can be done using an inhaled form of ketamine as the anesthetic.

"She got ketamine, and for two weeks she was completely asymptomatic," Papolos says. "We had never seen anything like it before." That was five years ago. Today, the girl is still taking ketamine and is still free of symptoms, Papolos says.

After a number of successes with ketamine, Papolos discussed the drug with George and Cydney McCann. By this time, George was in high school and his moods were less extreme. But fear still dominated his life. He was terrified by subway rides. He was too frightened to drive a car.

So when Papolos offered the drug, Cydney McCann wanted George to try it. She didn't want the disorder that had shaped her son's childhood to hold him back as an adult. But George, who still lived in fear of so many things, was afraid to try the new drug.

"I'm going to become some kind of addict," he remembers thinking. "I'm going to die the first time I take this. It's going to change who I am."

But in 2010, George did try Papolos' ketamine treatment. He says he'll remember the day for the rest of his life. "I think we did two puffs, and I remember I sat up and I just started laughing," he says. Then his mother picks up the story: "You said you had an internal feeling of calm that you had never had before in your life. And when we came home that night, that was the first night that we ever all had dinner at the table without somebody leaving."

Papolos has treated about 60 young people with ketamine so far and says all but two have had dramatic responses. Interestingly, he says, the two whose behavior did not change were also the only patients whose overheating problems weren't helped by the drug.

It's a surprising and provocative result. But the research is still in its very early stages. The number of patients treated so far is small, and the approach is so new it hasn't been tested by other researchers yet. Papolos says he's hoping a study he published late last year will help persuade other researchers to try the drug on other children.

In the meantime, George McCann continues to inhale a prescribed dose of ketamine every third day. The fear and anger that once dominated his life are gone, he says, adding that his mind is free now to work on that movie script about redemption.

Source: http://www.npr.org/blogs/health/2013/03/25/174928768/how-an-unlikely-drug-helps-some-children-consumed-by-fear?ft=1&f=1007

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Tuesday, March 26, 2013

With $6.5M In Tow, Bina Technologies Wants To Bring Big Data Insight To Genomic Sequencing

Screen shot 2013-03-22 at 5.25.39 AMOnce unfathomably expensive, thanks to scientific and technological advances, the cost of genome sequencing for your average Joe is dropping fast on its way to a big, historical benchmark: The $1,000 genome. We're not quite there, but we're getting close. This is exciting for a host of reasons, but particularly because it has the chance to usher in an era of personalized medicine, in which it will be far easier to discover if we have a genetic predisposition to cancer, Diabetes, and so on.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/2zrAFlF38L8/

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Spotify launches first ad campaign

(Reuters) - On demand music service Spotify said it is launching its first advertising campaign on Monday, focusing on U.S. television to hook additional listeners.

Spotify is spending more than $10 million on commercials that will debut during the new season of "The Voice," a talent show for singers on NBC.

The commercials, created by the advertising agency Droga5, include a concert-goer crowd surfing in an endless sea of people and a guy dancing at a party.

When Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon, the music service depended heavily on its integration with Facebook . Users needed a Facebook account to access Spotify though that is no longer the case.

With more 20 million active users - including 5 million subscribers who pay to listen the service ad-free and on different mobile devices - Spotify is seeking to gain share as competition from other streaming music services like

intensifies. Pandora has about almost 68 million active listeners.

Streaming and on demand music services are popular with consumers though the business model requires lots of capital for royalty rights. Spotify said in December it has paid more than $500 million to the music industry since its launch and that roughly 70 percent of its revenue goes back to music rights holders.

Meanwhile on Monday, Business Insider reported that Spotify is looking to expand to a video on-demand service similar to that of Netflix's , citing two unnamed sources.

Spotify CEO Ek said in an interview with CNET that it is something it will not be doing anytime soon. "I won't rule it out because we're a company that looks at what we're doing incredibly long term. But right now, we're all focused on music."

(Reporting by Jennifer Saba in New York; Editing by Marguerita Choy)

Source: http://news.yahoo.com/spotify-launches-first-ad-campaign-210243221--sector.html

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Eurozone finance ministers approve bailout deal for Cyprus ? RT ...

Published time: March 25, 2013 00:28
Edited time: March 25, 2013 07:01

French minister of Economy, Finances and Foreign Trade Pierre Moscovici (R) and International Monetary Fund chief Christine Lagarde (L) chat next to EU Commissioner for Economic and Monetary Affairs Olli Rehn (C) prior to an extraordinary Eurozone meeting on March 24, 2013 at the EU Headquarters in Brussels (AFP Photo / John Thys)

The Eurogroup has approved a deal on a 10 billion-euro bailout for Cyprus, struck early Monday in Brussels. Cyprus avoids exiting the eurozone, but will have its second largest bank closed with heavy losses expected for big depositors.

?The size of financial assistance will amount to 10 billion euro,? Eurogroup?president Jeroen?Dijsselbloem has announced at a press conference in Brussels after the eurozone finance ministers swiftly endorsed the plan.

?With this agreement we?ve put an end to the uncertainty that has affected Cyprus and the euro area over the last few days,? he added.

The European Stability Mechanism (ESM)'s Klaus Regling says Cyprus should receive the first tranche of money from the eurozone at the beginning of May.

The new deal agreed between Cyprus and the Troika of international lenders - the EU, the ECB and the IMF - will set up a "good bank" and a "bad bank" and will mean that the country?s second largest bank Laiki will effectively be shut down.

Deposits below 100,000 euros will be shifted from Laiki to the Bank of Cyprus to create a ?good bank.? Deposits larger than 100,000 euros, which are not guaranteed under EU law, will be frozen and used to resolve debts. Customers could lose up to 40 percent of their savings. According to Dijsselbloem, the raid on uninsured Laiki depositors is expected to raise 4.2 billion euros.

He stressed that there will be no levy or tax imposed on all deposits in Cypriot banks, and small account holders will have their savings secured.

However, the closure of Laiki means that thousands of people will lose their jobs and senior bondholders and uninsured depositors will suffer severe losses. Officials said senior bondholders in Laiki would be 'wiped out', according to Reuters.

The decision comes hours before the Monday deadline set by the European Central Bank, following heated talks between President Nicos Anastasiades and the Troika.

If the bailout deal hadn?t been sealed by Monday night, Cyprus could have faced bankruptcy, meaning there was a possibility that it would have become the first country to abandon the euro.

Earlier on Sunday the central bank in Cyprus has imposed an ATM withdrawal limit of 100 euros per day for the island's two biggest banks, in order to prevent a run on lenders.

Warren Pollock - market analyst and financial adviser says the financial turmoil in Cyprus is part of a broader crisis.

?In reality this is a global problem which has not been addressed since 2007-2008 and previous to that with the issuance of huge amounts of debt and leverage into the system both in Europe and in the United States,? he told RT.

?And when that debt goes bad, the only recourse which exists is to tap remaining collateral in the system which is the savings.?

Pollock believes that sooner or later this ?sort of stealing? of savings may result in popular unrest. ?We can definitely see smaller countries being the test to see whether savings could be stolen on a wider scale.?

Source: http://rt.com/news/cyprus-eu-imf-bailout-764/

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Monday, March 25, 2013

Beatles Forever for Android

Beatles Forever - Android
'; var s = ''; if (!ad_total) { return; } var end_prefoto = 0; /* banner prefoto */ if ($('#bannerUp_prefoto').length) { s += sCap; var end_prefoto = max_ads_prefoto; for (ad_seguent; ad_seguent 1) { s = ''; s += sCap; if (end_prefoto == 0) { var end_postfoto = end_prefoto+max_ads_prefoto+max_ads_postfoto; } else { var end_postfoto = end_prefoto+max_ads_postfoto; } for (ad_seguent; ad_seguent ' + '' + ga.line1 + '' + ' '+ ga.visible_url + '' + '

' + ga.line2 + ' ' + ga.line3 + '

' + ''; } google_ad_client = 'pub-7897364620851203'; google_ad_channel = '1440044427+1937719618+2071285907'; google_ad_output = 'js'; google_max_num_ads = 11; google_ad_type = 'text'; google_feedback = 'on'; $(document).ready(function () { //show / hide embed widget var embedVisited = false; $('.buttonEmbed').click(function() { if ($('.embedCode').is(':visible')) { $('.embedCode').hide(); $(this).removeClass('hover'); } else { if (!embedVisited) { $('.embedResult').html($('.embedCode > textarea:first').val()); embedVisited = true; setTimeout("$('.embedCode').show();", 250); } else { $('.embedCode').show(); } $(this).addClass('hover'); $('a.close').click(function () { $('.embedCode').hide(); $('.buttonEmbed').removeClass('hover'); }); } }); }); //]]> Sing with the Beatles with all their lyrics and melodies (not mp3 music or piracy material).

NOTICE: Depending on the device, the sound may have problems.



Source: http://www.appszoom.com/android_applications/music_and_audio/beatles-forever_ftsjr.html?utm_source=feed&utm_medium=feed&utm_campaign=Free++Applications+for+Android

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Embryos of world's most endangered cat preserved

Iberian Lynx Conservation Breeding Program

The Iberian lynx is the most endangered wild cat species worldwide.

By Megan Gannon
LiveScience

It seems counterintuitive that castration could help save a species facing extinction. But through removing the ovaries of a female Iberian lynx, scientists say they were able to collect and preserve embryos from the world's most endangered wild cat for the first time.

Conservationists are hoping the fertilized eggs could be implanted into a surrogate mother of a closely related species, possibly a Eurasian lynx female. Even one successful surrogate pregnancy could be a boost for felines, whose declining population had been estimated to be less than 200 a decade ago.

One Iberian lynx named Azahar, which was part of a breeding program in Silves, Portugal, had problems giving birth and underwent two emergency Caesarean sections in two consecutive pregnancies. Conservationists decided that, for health reasons, they shouldn't try breeding Azahar again and the cat's ovaries were removed by castration.

But immediately after Azahar's castration surgery, scientists say they obtained embryos and ovarian pieces from the feline in a process adapted from one used on domestic cats. [Feline Fun! 10 Amazing Facts About Cats]

"Seven days after mating we expected to flush embryos?from the uterus," Katarina Jewgenow, a specialist from the Leibniz Institute for Zoo and Wildlife Research (IZW) in Berlin, said in a statement. But instead, the oocytes (unfertilized eggs) and embryos had to be flushed out of the oviducts. This told the team something new about Iberian lynxes ? their embryos develop more slowly than those of domestic cats.

The group of specialists also intervened when scientists decided to castrate a female Iberian lynx in captivity in Do?ana, Spain. Named Saliega, this cat was relatively old (12 years), already gave birth to 16 cubs, and developed a mammary tumor last summer after her last lactating period.

"From her we only flushed unfertilized eggs, thus the male was not fertile," Natalia Mikolaewska, an IZW doctoral student, said in a statement. But the team was at least able to recover and freeze those oocytes, which could later be fertilized and implanted in a surrogate.

"The next step we are discussing right now is to implant these embryos into a foster mother, which might be an Eurasian lynx female," said Jewgenow.

The Iberian lynx is the only wild cat to be listed as critically endangered by the International Union for Conservation of Nature (IUCN) and IZW is working with the Iberian lynx Conservation Breeding Program to help save them.

If reviving a dying species sounds ambitious, consider the scientists who are trying to bring back animals that are already extinct. Biologists did actually resurrect the extinct Pyrenean ibex?in 2003 by creating a clone from a frozen tissue sample harvested before the goat's entire population vanished in 2000. But that clone survived for only a few minutes after birth. Researchers gathered in Washington, D.C., on March 15 for a forum called TEDxDeExtinction, hosted by the National Geographic Society, to dive into some of the practical and ethical questions surrounding current efforts to revive animals that have been dead for much longer than the Pyrenean ibex, such as the passenger pigeon and woolly mammoth.

Follow Megan Gannon on Twitter and Google+. Follow us @livescience, Facebook?and Google+. Original article on LiveScience.com.

Copyright 2013 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://feeds.nbcnews.com/c/35002/f/653377/s/29f8abec/l/0Lscience0Bnbcnews0N0C0Inews0C20A130C0A30C250C174569370Eembryos0Eof0Eworlds0Emost0Eendangered0Ecat0Epreserved0Dlite/story01.htm

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Suicide attack kills 17 Pakistani security forces

CALABAR, Nigeria, March 23 (Reuters) - Nigeria, crowned African Nations Cup champions six weeks ago, needed a dramatic late equaliser to rescue a 1-1 home draw with bottom team Kenya in World Cup Group F qualifying on Saturday. Substitute Nnamdi Oduamadi, who plays for Italian second-tier club Varese, scored three minutes into stoppage time to save the Nigerians from an embarrassing defeat. It was the second draw in three games for Nigeria who have five points, level with Malawi at the top of the group. Namibia have three points from three matches and Kenya are bottom on two points. ...

Source: http://news.yahoo.com/suicide-attack-kills-17-pakistani-security-forces-060146421.html

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Northern Irish police defuse car bomb near G8 venue

BELFAST (Reuters) - Northern Irish police defused a bomb in a car on Saturday close to where G8 leaders will meet at a summit in June and said that the device was likely to have been intended for a police station nearby.

Army bomb disposal experts defused the device after a security operation that lasted almost 36 hours in the county Fermanagh town of Enniskillen. The Group of Eight leaders meet just outside the town in three months' time.

A senior Northern Irish officer said police believed the bomb was en route to a police station in a town nearby and would have killed or injured people if it had not been intercepted.

"Once again our community has been disrupted and the lives of residents put at risk by an element intent on causing loss of life and disruption," District Commander Pauline Shields said in a statement.

"The people responsible for this have no regard for the lives of anyone in our community. It is fortunate that no-one was killed or seriously injured as a result of this reckless act."

A 1998 peace deal largely ended more than three decades of violence in the British-controlled province between mainly Catholic Irish nationalists seeking union with Ireland and predominantly Protestant unionists who want to remain part of the United Kingdom.

However militant nationalists, who include former operatives who split from the Irish Republican Army (IRA) after it declared a ceasefire, still stage sporadic gun and bomb attacks and have targeted security forces in particular.

An attempt to fire mortar bombs at a police station was foiled earlier this month in what would have been the first attack of its kind in the United Kingdom since the peace deal ended the IRA's campaign of violence.

(Reporting by Ian Graham; Editing by Padraic Halpin and Michael Roddy)

Source: http://news.yahoo.com/northern-irish-police-defuse-car-bomb-near-g8-140147653.html

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Sunday, March 24, 2013

BlackBerry shares dive on reports of muted U.S. debut for Z10

By Euan Rocha

TORONTO (Reuters) - Shares of BlackBerry fell nearly 8 percent on Friday after reports of a flat response to the launch of its new Z10 smartphone in the vitally important U.S. market.

The well-reviewed device, whose success is essential if BlackBerry is to reestablish itself as a power in the smartphone industry, finally hit U.S. store shelves early on Friday, nearly two months after being formally unveiled.

Several analysts and media reports found the debut lackluster.

"This morning we visited and called stores to survey early demand for the Blackberry Z10," said Hudson Square Research analyst Daniel Ernst. "We found no lines, no signage announcing the launch, and clerks told us they had very few pre-orders."

The uninspiring turnout hurt BlackBerry shares, which ended the day down 7.7 percent at $14.91 on the Nasdaq. The Canadian company's Toronto-listed shares fell 8 percent to close at C$15.19.

Many analysts argue that the Z10's performance in the hyper-competitive U.S. market could well decide whether BlackBerry can turnaround its faded fortunes.

BlackBerry, which is already selling the new touch-screen smartphone in about 25 countries, aims to make the Z10's new operating system the clear No. 3 platform in the market, a realistic but still difficult challenge, analysts say.

"I think the U.S. will be a challenge for BlackBerry more so than some of the countries where they have already launched," said Morningstar analyst Brian Colello.

"The momentum for iPhone and Android is too strong here. I still think they can win over some enterprise users, but the U.S. is a country where BlackBerry's brand has been greatly diminished."

BlackBerry once ruled the U.S. smartphone market, but it has fallen badly in recent years as devices powered by Apple's iOS and Google's Android operating systems dominate sales both in North America and overseas.

BlackBerry's new BB10 operating system will now slug it out with Microsoft's Windows 8 platform to secure the No. 3 spot in the market.

By most accounts BlackBerry has a tough fight ahead. It not only has to win back the hearts and minds of consumers, but the timing is hardly ideal, with the Samsung Galaxy S4, expected to go on sale by the end of April, generating a lot of buzz.

"We believe BlackBerry's launch in the strategically important U.S. market will run into intense competition," said Raymond James analyst Steven Li in a note to clients on Friday.

Despite the buzz around other devices, some still expect the Z10 to do well in the United States.

Best Buy's head of mobile sales, Scott Anderson, said the retailer has been able to gauge demand for the Z10 based on sales at Best Buy stores in Canada.

"We have fairly consistently increased the allocation of it to our stores as it has got more and more buzz. Even though we aren't releasing any numbers, we do put this in the realm of a serious iconic launch," he said, adding that BlackBerry has a window of opportunity over the next month before the new HTC and Samsung smartphones hit store shelves in the United States.

U.S. DELAY

The company was forced to delay the Z10's launch in the U.S. market because testing by telecommunications carriers there took longer than expected.

"We've been working very intensely for the last two months with the carriers and partners to ensure the retail experience will be great for customers," BlackBerry Chief Marketing Officer Frank Boulben said in an interview with Reuters.

The launch, though, appeared to be low-key at AT&T stores in New York, where there was no sign of posters or other marketing to highlight the launch day. An AT&T sales associate at one of its stores said the store had sold several of the devices early in the day.

The device went on sale at AT&T Inc stores across the country early on Friday, while Verizon Inc is set to begin selling the device in its stores on March 28.

Carriers in the United States allowed customers to pre-order or pre-register for the devices earlier this month.

"Relative to the population, we are on the same trajectory as we were in Canada with respect to pre-registration, and as you know we've had a very solid performance in Canada during the first six weeks," Boulben said.

BlackBerry has yet to release hard numbers on initial sales of the Z10 in major markets such as Britain and Canada, where it went on sales soon after the introduction.

The company is expected to provide a first reading on the Z10's popularity when it releases its quarterly results on March 28. BlackBerry's shares surged last week, however, after it said one of its partners had placed an order for 1 million BlackBerry 10 smartphones, the largest single purchase order in the company's history.

The BlackBerry Q10 model, which has a traditional physical keyboard that's likely to appeal to professionals who are heavy email users, is expected to go on sale next month. It won't reach U.S. store shelves until May or June. The company also plans to launch lower-end versions of the devices this year.

"I really expect a great start from the Z10 in the United States and that will be amplified by the Q10," Boulben said.

(Reporting by Euan Rocha and SInead Carew; Editing by Frank McGurty, Peter Galloway and Nick Zieminski)

Source: http://news.yahoo.com/blackberry-faces-crucial-test-u-launch-z10-152631363--finance.html

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Saturday, March 23, 2013

Chicago Development Team Draw The Image Of Your Dream Website

Your website is your vital identity in the universal marketplace on the web. Chicago Development Team makes sure your powerful Internet's existence with website development comprising imagination, functionality in addition to technological savvy for solid impressions in addition to total simplicity.

In the wild, competitive world of business in Web Development Chicago, you have to stay before your opposition to even live in the race. You will certainly lose lots of potential business understand what has a fantastic website design for the enterprise. You need a combination of web design that will wow website visitors and WEB OPTIMIZATION compliance that will draw visitors' internet. If you're thinking of getting your enterprise website meant to open your doors for you to global income, or if you want a present website renovated and taken to another location level, you can't compromise with website development quality. Drive great benefits with excellent content.

Web site design specializes in good quality web style and creative media solutions, delivering amazing designs in addition to high functioning website technological innovation. Responsive website development is a cutting-edge approach to web site design and advancement. Essentially, your internet site is intended and programmed for being fully well-designed and useful on different screen styles and gadgets.

Web Development Chicago relies with CSS in addition to javascript applying ?media questions. ? Seems strange, plus it kind involving ice. In essence, the web page is configured to display different formatting from the same content at particular screen styles that have an effect on all elements of the page. Even images could be re-rendered to the optimal sizing and compression to cut back load instances.

It can be clear which the website is probably the most valuable channels for you to communicate your information to the public via the internet. Today, folks use websites for multiple purposes; for instance to advertize information, to advertise offerings, to participate in games, and a lot importantly, for you to commerce On the web (or E-Commerce). E-commerce web page is The top and low-cost business structure compare to numerous other enterprise models out there.

Innovation would be the key for you to thrive in a tough economy. Our job is usually to find solutions to use world wide web technologies to raise your profits and decrease your expenses via innovation. The Web can help you create services to attain untapped marketplaces or no cost your folks from active work to focus on what a person hired them to do.

Chicago Development Team has the ability to build websites that will fulfill each demand you've and many safety common, it isn't going to matter precisely how small or perhaps big your online business is. Chicago Development Team has the ability to provide breathtaking and similarly functional websites for the tiny and robust platform. Web development solutions are varied and inexpensive to almost any budget.

The high combined our creative thinking, solid enterprise principles in addition to drive for success allows all of us to merge traditional advertising with perceptive technologies to generate breakthrough benefits.

Source: http://www.informationbible.com/article-chicago-development-team--draw-the-image-of-your-dream-website-294282.html

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RolePlayGateway?

Important to know

*Gryffincry School of Magic is for children of magical bloodline or show magical ability from ages eleven to eighteen. It is here where our story unfolds.

*There will be four "houses", as in Harry Potter, but their names, house colors, and descriptions will be completely different. Also, we will be choosing your house according to you characters personality. We will post the houses after the role players have been chosen to assure this does not affect the way you shape your character :).

*All characters (with the exception of character three) have attended Griffincry and at least know who the others are; We You and your fellow role played decided how.

* Lord Dralin(Played by Hero) is believed to be dead by all those other than characters one and two, and the Griffincry staff. We will give you the information needed if you wish to play either of these characters.

* Relationships (friendships, enemies, ect.) and other ideas for the role play will be discussed in OOC, this includes characters not of the main five

*Once accepted, each character will be given an extra detail via PM by myself or Hero that will be important later in the role play

*You do not have to chose from the main five either! :) Simply wish to attend the school? GREAT! We will also be accepting minor characters that may play a much larger role later on, just please follow the guidelines in the role play.

They were destined to save lives and bring peace to the world, but the road of fate isn't always smooth. Thirteen infants were born on the night of the blood moon; five let out a wail. Some called it foul play while others claimed it a sign, but one thing was certain: the children would not be safe if they remained.

Under the cloak of the nights they were taken and hidden were they would least be sought out: under the noses of those seeking to end their lives.

Souls destined to work together would first have to grow into worlds hell bent on ending the other...the question was: Would they be able to turn their back on the people they grew to love and trust a those they were taught to hate?

As for profiles, the sky is the limit. We do ask, however, that you include at least two images(Daemons must have a image OR description of their animal form) as well as a personality description.

Questions about the school? No problem! We are currently setting up a complete profile with information :) Any questions you may need answered may be asked in the OOC or PMed to myself or Hero

Source: http://feeds.feedburner.com/RolePlayGateway

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Low-cost 'cooling cure' would avert brain damage in oxygen-starved babies

Mar. 21, 2013 ? When babies are deprived of oxygen before birth, brain damage and disorders such as cerebral palsy can occur. Extended cooling can prevent brain injuries, but this treatment is not always available in developing nations where advanced medical care is scarce. To address this need, Johns Hopkins undergraduates have devised a low-tech $40 unit to provide protective cooling in the absence of modern hospital equipment that can cost $12,000.

The device, called the Cooling Cure, aims to lower a newborn's temperature by about 6 degrees F for three days, a treatment that has been shown to protect the child from brain damage if administered shortly after a loss of oxygen has occurred. Common causes of this deficiency are knotting of the umbilical cord or a problem with the mother's placenta during a difficult birth. In developing regions, untrained delivery, anemia and malnutrition during pregnancy can also contribute to oxygen deprivation.

In a recent issue of the journal Medical Devices: Evidence and Research, the biomedical engineering student inventors and their medical advisors reported successful animal testing of the Cooling Cure prototype. The device is made of a clay pot, a plastic-lined burlap basket, sand, instant ice-pack powder, temperature sensors, a microprocessor and two AAA batteries. To activate it, just add water.

The device could help curtail a serious health problem called hypoxic ischemic encephalopathy, which is triggered by oxygen deficiency in the brain. Globally, more than half of the newborns with a severe form of this condition die, and many of the survivors are diagnosed with cerebral palsy or other brain disorders. The problem is particularly acute in impoverished regions where pregnant women do not have easy access to medical specialists or high-tech hospital equipment. The inventors say Cooling Cure could address this issue.

"The students came up with a neat device that's easy for non-medical people to use. It's inexpensive and user-friendly," said Michael V. Johnston, a Johns Hopkins School of Medicine pediatric neurology professor who advised the undergraduate team. Johnston also is chief medical officer and executive vice president of the Kennedy Krieger Institute, an internationally recognized center in Baltimore that helps children and adolescents with disorders of the brain, spinal cord and musculoskeletal systems.

For the past 25 years, Johnston has been studying ways to protect a newborn's brain, including the use of costly hospital cooling units that keep brain cells from dying after an oxygen deficiency. Several years ago, while visiting Egypt, he learned that local doctors were using window fans or chilled water bottles in an inadequate effort to treat oxygen-deprived babies. When he returned to Baltimore, Johnston and Ryan Lee, a pediatric neurologist and postdoctoral fellow at Kennedy Krieger, discussed the problem with Robert Allen, a Johns Hopkins associate research professor in a biomedical engineering program that requires undergraduates to design and build devices to solve pressing medical problems. Allen suggested that Johnston and Lee present the baby-cooling dilemma to biomedical engineering students in the school's Center for Bioengineering Innovation and Design.

The challenge was accepted in 2011 by a team of Whiting School of Engineering undergraduates. With an eye toward simplicity and low cost, the students designed a cooler made of a clay pot and a plastic-lined basket, separated by a layer of sand and urea-based powder. This powder is the type used in instant cold-packs that help reduce swelling. To activate the baby-cooling unit, water is added to the mixture of sand and powder, causing a chemical reaction that draws heat away from the upper basket, which cradles the child. (The chemical would not come into direct contact with the newborn.)

The unit's batteries power a microprocessor and sensors that track the child's internal and skin temperatures. Small lights flash red if the baby's temperature is too hot, green if the temperature is correct and blue if the child is too cold. By viewing the lights, the baby's nurse or a family member could add water to the sand to increase cooling. If the child is too cool, the caregiver could lift the child away from the chilling surface until the proper temperature is restored.

Last May, at a student invention showcase organized by the university's Department of Biomedical Engineering, the Cooling Cure team presented its prototype, designed for a full-term newborn weighing up to 9 pounds and measuring up to 18 inches in length. The team won the Linda Trinh Memorial Award, which recognized Cooling Cure as an innovative global health project. In August, two of the student inventors were chosen to visit medical centers in India for a two-week trip sponsored by a group called Medical and Educational Perspectives. The group has also offered modest financial support to advance the Cooling Cure design project.

In recent months, three of the Cooling Cure's student inventors -- John J. Kim, Nathan Buchbinder and Simon Ammanual -- have opted to move the project forward through animal testing and improvement of the prototype.

"We've tried to continue this because we've gotten such good feedback from people," said Kim, of Santa Barbara, Calif., a leader of the student team who completed his undergraduate studies in December. "This is a nonprofit project. The main thing we want to do is to make sure that people in developing countries can benefit from this device."

Fellow team member Buchbinder, a sophomore from Marlboro, N.J., added, "It's not every day that you get to work on a medical device that could save lives and prevent disabilities in kids."

Working with the Johns Hopkins Technology Transfer staff, the students and their faculty advisors have obtained a provisional patent covering the low-cost baby-cooling unit. In the near future, the student inventors hope to link up with an international medical aid group and begin human clinical trials in a developing region.

John Kim was lead author of the Medical Devices: Evidence and Research study. The co-authors -- all Johns Hopkins student inventors and faculty advisors -- were Buchbinder, Ammanual, Robert Kim, Erika Moore, Neil O'Donnell, Jennifer K. Lee, Ewa Kulikowicz, Soumyadipta Acharya, Robert H. Allen, Ryan W. Lee and Michael V. Johnston.

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The above story is reprinted from materials provided by Johns Hopkins, via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. John Kim, Buchbinder, Ammanuel, Kim, Moore, O'Donnell, Lee, Kulikowicz, Acharya, Lee, Michael Johnston. Cost-effective therapeutic hypothermia treatment device for hypoxic ischemic encephalopathy. Medical Devices: Evidence and Research, 2013; : 1 DOI: 10.2147/MDER.S39254

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/JLpPv0IMF8Y/130321205303.htm

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Friday, March 22, 2013

High gas prices persist despite US oil boom

The U.S. is increasing its oil production faster than ever, and American drivers are guzzling less gas. But you'd never know it from the price at the pump.

The national average price of gasoline is $3.69 per gallon and forecast to creep higher, possibly approaching $4 by May.

"I just don't get it," says Steve Laffoon, a part-time mental health worker, who recently paid $3.59 per gallon to fill up in St. Louis.

U.S. oil output rose 14 percent to 6.5 million barrels per day last year ? a record increase. By 2020, the nation is forecast to overtake Saudi Arabia as the world's largest crude oil producer. At the same time, U.S. gasoline demand has fallen to 8.7 million barrels a day, its lowest level since 2001, as people switch to more fuel-efficient cars.

So is the high price of gasoline a signal that markets aren't working properly?

Not at all, experts say. The laws of supply and demand are working, just not in the way U.S. drivers want them to.

U.S. drivers are competing with drivers worldwide for every gallon of gasoline. As the developing economies of Asia and Latin America expand, their energy consumption is rising, which puts pressure on fuel supplies and prices everywhere else.

The U.S. still consumes more oil than any other country, but demand is weak and imports are falling. That leaves China, which overtook the U.S. late last year as the world's largest oil importer, as the single biggest influence on global demand for fuels. China's consumption has risen 28 percent in five years, to 10.2 million barrels per day last year.

"There's an 800-pound gorilla in the picture now ? the Chinese economy," says Patrick DeHaan, chief petroleum analyst at the price-tracking service GasBuddy.com.

U.S. refiners are free to sell gasoline and diesel to the highest bidder around the world. In 2011, the U.S. became a net exporter of fuels for the first time in 60 years. Mexico and Canada are the two biggest destinations for U.S. fuels, followed by Brazil and the Netherlands.

Two other factors are making gasoline expensive:

? High oil prices. Brent crude, a benchmark used to set the price of oil for many U.S. refiners, is $108 per barrel. It hasn't been below $100 per barrel since July. On average, the price of crude is responsible for two-thirds of the price of gasoline, according to the Energy Department.

? Refinery shutdowns. Refineries temporarily close in the winter, when driving declines, to perform annual maintenance. That lowers gasoline inventories and sends prices higher nearly every year in the late winter and spring.

Rising gasoline prices act as a drag on the economy because they leave less money in drivers' wallets to spend on other things. But because average prices have remained in a consistent range ? between $3 and $4 per gallon since the end of 2010 ? economists say their effect on growth has been minimal.

Drivers in Connecticut, New York and Washington, D.C., are paying $3.92 or more per gallon on average, according to the Oil Price Information Service. Drivers in Rocky Mountain states, where refineries can tap low-priced crude from the U.S. and Canada, are paying far less. Gas costs $3.42 or less in Wyoming, Utah and Montana.

For the year, prices are forecast to average $3.55 per gallon, slightly lower than last year's record average of $3.63. The peak for 2013, likely to come this spring, is expected to fall slightly short of last year's peak of $3.94.

A major reason cited for high gasoline prices over the last two years ? fighting and political tensions in the Middle East and North Africa ? doesn't apply this year. Libyan production has returned after collapsing during the country's revolution two years ago. And higher production from the U.S. and Saudi Arabia has made up for Iran's declining output in the face of Western sanctions.

David Haeussermann, a police dispatcher in Tampa who recently paid $3.56 per gallon to fill his Kia Rondo, hasn't had a raise in six years. He says higher prices for gasoline and food in recent years have prompted him to cut back on dinners out and to settle for less fancy food at home. He doesn't understand why gasoline costs so much, but by now he's used to it.

"Three-dollar gas seems to be a dream right now," he says.

The good news is that the national average price is 15 cents lower than last year at this time, because of slightly lower oil prices and less concern over the situation in the Middle East. But disruptions at refineries or pipelines, or threats to oil supplies around the world, could send gasoline prices sharply higher at any moment, analysts say.

Lafoon, the St. Louis man, consolidates trips and drives as little as possible to blunt the effect of high prices. And he never fills all the way up. It is an exercise in what he calls "magical thinking" ? that prices aren't really what they are.

Hey, it's worth a try.

? 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Source: http://feeds.nbcnews.com/c/35002/f/653351/s/29d8a13a/l/0L0Snbcnews0N0Cbusiness0Chigh0Egas0Eprices0Epersist0Edespite0Eus0Eoil0Eboom0E1C90A0A70A42/story01.htm

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